PPC advertising is a way that enables advertisers to bid for ad placement in search engine’s sponsored links section.
It’s where your website’s landing page shows up on top of Google search when a prospect searches up a query on a relevant keyword for real estate business.
For example, if you bid on a keyword, “real estate property in Texas” & you run a PPC campaign on that particular keyword, your business will start appearing on the top spot in Google results page every time a person searches up that keyword.
It increases the chance of landing clicks ultimately increasing the conversion rate of the website. PPC gives you more control on getting relevant leads for your business.
But how can PPC ads help real estate agents? In this article, we are going to help you learn that. We are going to highlight its importance & help you understand why making an investment in PPC marketing is profitable for your business.
Why Should Real Estate Businesses Consider Investing in PPC Marketing?
Who doesn’t want to get a better ROI so they can easily engage with the target audience in an effortless manner. PPC advertising enables you to achieve just that. Although it requires you to do some spendings, in the long run, you get guaranteed clients with everlasting results.
It Generates Authentic Leads
Market today is highly competitive and we all want to find quality leads so our businesses can sustain and grow. The best way to generate leads through Google is to invest your budget in keywords. When people search for these key terms, your website will appear on top and you will get clicks on it. Although, there are other forms of advertising as well but nothing beats the results of PPC advertising. With other forms of advertising, there are no guarantees, but with PPC, you get guaranteed leads who will take interest in what you have to offer.
PPC advertising puts your business in the limelight and you only get prospects who are actually looking to do business with you. Some of the benefits of investing in PPC advertising are:
- It only attract visitors who are looking for real estate portfolio
- It brings immediate keyword rankings & good quality traffic to your website
- You can bid on various stages of the marketing funnel
- It controls the messaging for each stage of your marketing
- It tracks your ROI
It Targets Specific Demographics & Geographic Areas
PPC advertising offers location targeting abilities which enables you to focus on your local marketing practices. It helps you find ideal customers for your real estate business.
For instance, Google ads location targeting allows your ad to appear in specified geographic locations of your preference. Since, geo-targeting allows your business to show up your ads to people in specific areas, geo-targeting has been considered a very effective marketing strategy for building brand awareness in your local search area.
Google Ads give you an edge here as it provides you the option to configure target metrics according to countries, radius around a set location, regions within a country, location groups that includes a specific demographic, based on your business location & places of interest.
There are many benefits of investing your time in geo-targeting through PPC.
It Refines Your Advertising: Location based marketing tools help you get the most out of your consumer data. It shows which parts of your real estate are performing better on specific locations. In turn, it helps you to refine your advertising as per relevance.
It Increases Brand Loyalty: Another benefit of PPC advertising is that it helps your website achieve brand loyalty. You can customize your business with personalized content & your website can cater to the consumer needs & wants accordingly. If your business speaks directly to your customers in particular local searches, you gain significant loyalty from them.
Reduce Wrongly Spent Budget: Many businesses struggle with investing their budget in the wrong marketing practices. With PPC advertising, you can make sure the budget which you’re investing in marketing ultimately goes to the right places & you earn better ROI.
It Provides You Greater Control on Your Marketing Budget
PPC advertising in the real estate industry is a cost-effective option and helps you drive traffic to your website regardless of how much budget you’re investing. You only pay for the clicks you receive on your published ads. Prices for each keyword are set according to bidding; the ad spend will be flexible so you can set your ads choosing where you are willing to spend.
How to Start Your Real Estate PPC Ad Campaign?
Step #1: Setup a Google AdWords Account
If you want to start your real estate PPC ad campaign, the first step is to launch a Google Ads account for your real estate business. You can do that by visiting the Google Ads website and click on the “Get Started” button. Follow the process to create the account as it will ask you some personal information such as email address, website URL, and billing details. Once your account is set up, you’ll have access to the Google Ads platform.
Step #2: Choose Your Target Audience
Define your target audience for the real estate PPC campaign. Consider factors such as location, demographics, interests, and behaviors. Google Ads provides various targeting options, including geographic targeting, audience targeting, and remarketing. You can leverage these options and categorize your audience accordingly. It will help you reach potential real estate buyers & sellers who are most likely going to take interest in what you’re offering.
Step #3: Choose Real Estate Keywords & Set Bids
Research and select relevant real estate keywords for your PPC campaign. These keywords should align with the properties or services you’re promoting. Use keyword research tools or Google’s Keyword Planner to find popular and highly searched keywords. Assign appropriate bids to your keywords to determine how much you’re willing to pay for each click. Keep in mind that highly competitive keywords may require higher bids to rank well in search results.
Step #4: Create an Ad Copy That Converts
Craft compelling ad copy that entices users to click on your ads. Your ad copy should be concise, relevant, and highlight the unique selling points of your real estate offerings. A powerful call-to-action (CTA) can work wonders as it encourages users to perform desired action like coming to your website and checking out your real estate listings. Filling out a form or contacting you for basic information. Experimenting with different ad variations to test the performance & optimizing campaigns to achieve better results.
Step #5: Track Campaign Performance
Monitoring and tracking the performance of your PPC campaign is important to understanding its effectiveness and making necessary adjustments. Google offers you tracking & reporting tools so you can set your Google Ads accordingly and checkout the important metrics like clicks, click-through rates (CTR), impressions, conversion rates, and ROI. Based on the insights gained from these metrics, make data-driven decisions to optimize your campaign and maximize its impact.
Running a successful PPC ad campaign requires ongoing monitoring, testing, and refinement. Continuously analyze the performance of your ads, adjust your targeting and bidding strategies, and refine your ad copy to improve results and achieve your real estate marketing goals.
Are you looking for a PPC advertising agent to help you to create PPC campaigns for your real estate listings? 90 Leads bring the best of both worlds. Our professionals are not only skilled in designing campaigns but they are too good to help you with your real estate marketing solutions. Call our professional teams at any time of the day & let us help you with your PPC advertising for good.