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What Do We Include in an SEO Audit?

Making sure you are getting the most out of your SEO marketing requires a critical approach. With an ever-changing search algorithm, understanding what is affecting your ranking can be difficult – but crucial for success! Our team will sift through all the details and provide an extensive report with data that gives clear next steps to take in order to succeed on Google’s platform.

90Leads is your one-stop shop for SEO audits. Our knowledgeable and experienced team will inspect every corner of your website, from content optimization to technical aspects such as keyword research, development and more – allowing us to quickly pinpoint key ranking factors that can be updated in no time!

How We Conduct Technical SEO Audits

While we audit SEO a little differently for each client, the foundation remains the same. At the high level, this is how we perform SEO technical audit services:

  1. Crawl the website. We’ll use tools that examine every single page of your site and look for things like duplicate content, broken links, redirects, too little content, and other factors that might be influencing your search engine rankings.
  2. Examine on-page technical SEO factors. Elements like page titles, meta descriptions, header tags, website structure, and linking all have a big impact on how well your site ranks. During this stage of the SEO audit, we’ll check the technical factors to find anything that needs to be fixed.
  3. Check site speed and page metrics. Everything from how quickly your page loads to the bounce rate of your website factors into your website performance. Analyzing these metrics can help us discover opportunities for improvement.
  4. Analyze off-page SEO elements. Your website performance is impacted by more than just the content on the page. We’ll dive into backlinks, competitors’ keyword rankings, and social media mentions. This gives you a good sense of where you fit in the larger picture of the search engine results page, and it helps you use you learn what you need to do to outperform your competitors.

By looking at your website holistically, we can see how each area overlaps and plays with the others.

We present any issues we find with solid solutions to fix them and why these fixes are important for your overall strategy. We typically begin developing a website audit that covers every aspect of the site’s presence, including a deep dive into technical SEO areas.

Our SEO audit services include everything necessary to set your website up for success. Depending on your needs, you can choose a technical SEO audit, an audit of on-page SEO elements, an audit of off-page SEO elements, backlink audit, and competitor SEO audits.

Technical SEO Audit

Technical infrastructure is a vital part of your overall SEO success. Optimizing the technical parts of your website works together with high-quality content to push your website rankings higher. Technical SEO is a cornerstone of high-performing websites. But the technical part can get, well, technical.

On-Page SEO Elements

On-page SEO, sometimes called on-site SEO, is just what it sounds like — tweaking elements on a website to improve the search engine rankings. Optimizing everything from the content to the HTML source code makes it easier for search engines and users alike to know what your website is about.

Off-Page SEO Elements

Off-page SEO picks up where on-page SEO leaves off. Also called off-site SEO, this covers ranking factors that are not on your website like backlinks, domain authority and trustworthiness. While the only one who knows the specifics of Google’s search algorithm is Google, it’s estimated that off-page SEO elements factor about 50% into how well you rank.

Backlink Audits

Backlinking is one of the most important aspects of off-page SEO. A backlink is a link from an external website that directs back to your website. Search engines use backlinks to determine how valuable and relevant content on a website is.

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