What Are The Essential Elements of a Successful Social Media Marketing Strategy

With digital marketing on the rise, social media has become a show-stopper for many businesses online. As per the latest statistics, there are several reasons why one must invest in social media marketing. To list down a few, here are some that will help you decide for the better.

  • The average US adult spends 2.25 hours every day on social media.
  • More than 70% of individuals try to maintain a positive image on social media.
  • A Facebook user clicks at least 12 times on a Facebook ad on average every month.
  • Nearly 81% of individuals use Instagram to research products and services.
  • Almost 4 out of 5 individuals use LinkedIn to make important business decisions.
  • 46% of TikTok users can easily engage in the app without any distractions.

With so much happening in the digital landscape, it becomes essential that one must invest themselves in putting together the perfect social media marketing strategy for businesses.

Are you wondering what goes into creating a successful SMM strategy?

Well, here’s everything you need to know.

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The Essential Elements of a Successful Social Media Marketing Strategy

Knowledge of Your Audience: You must first find out who these individuals are and what platforms they are using. Once you are aware of them, you can then go individually to them and ask why?

Building Your Brand Identity: Now brainstorm to find out what message you want to convey and how would you want them to feel when you convey that message through your content.

Putting Together Your Strategy: It is highly important that you make a structured strategy with a consistent voice and produce quality content regularly so it conveys your message.

Social Analytics: Gaining insights and feedback from your strategy implementations will help you gain quantifiable results. Knowing what is the right content and when is the best time to post it will give you an edge over them.

Stay on Top of Engagements: Don’t forget to engage with your followers, listen to them and address their queries. This is a great way of building relationships and gaining trust.

Finally, keep a regular track of your progress and see what works and what doesn’t. This helps you improve your strategy and gain better results. By following the above-mentioned elements, you can easily put together a successful social media marketing strategy for your business.

What is the 70-20-10 Rule in Social Media Marketing?

If you’re looking for a proper guideline to invest in social media, the 70-20-10 rule is the best way to balance the content that a company shares through their social media channels.

The rule suggests that their social media presence appears well rounded and not overly focused:

  • 70% of the content must be evergreen or general interest content which is not directly related to the company’s products or services.
  • 20% of the content should be your content like blog posts, infographics or other types of content created by the company for the company.
  • Only 10% of the content should be paid such as sponsored & promotional posts.

What Goes Into a Successful Social Media Marketing Plan?

Now that we are aware of the essentials of a social media marketing strategy, it’s time to put together a marketing plan that works. A marketing plan is a roadmap that helps you carry your strategy forward. It helps you to structure everything around your efforts so you can measure your success and make sure you’re spending your resources correctly.

Select Your Platform: Only select the platforms where you can keep up with. You can always start with one and then add more slowly and gradually as your need increases.

Set the Desired Goals & Objectives: You can either choose to post once a day for a month and then gradually increase it as per your requirement. Do a competitive analysis and once you’re in the rhythm, set more strategic goals like increasing your followers by X%.

Create a Content Calendar: A content calendar is an essential part of any SMM plan. A good content calendar helps you plan accordingly so you can stay ahead of the competition.
Analyze & Track Results: After executing your SMM plan, it is important to analyze the results and track your progress. This helps you to understand what works best for you & how to optimize it for the better.

Report So Adjustments Is Made Regularly: Whether you’re getting more followers or you simply want your audience demographics to improve, harnessing and scaling up good results should be your priority. Make sure to report on the successes and shortcomings so adjustments can be made regularly to ensure the continuity of your efforts.


Social media marketing can be a powerful tool to reach out to your target audience & keep them engaged. It is important to have a well-structured strategy in place to make sure that your efforts are successful. However, it is equally important to keep track of and analyze your progress and make adjustments as needed. Following the 70-20-10 rule, creating a content calendar and staying up to date on the latest trends can help you stay ahead of the competition and give your business an edge.

At 90 Leads, we offer a comprehensive social media marketing service to help you reach your goals. Our team of experienced professionals will provide you with the necessary guidance and support to make your SMM efforts successful. Get in touch to learn more about our services!

Good luck!


3 Responses

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