We have all been there.
Struggling with finding the right keywords to rank our website on relevant search engine results in pages. Search engine optimization (SEO) can be a daunting task, but it doesn’t have to be. With proper keyword research, you can easily bring more traffic to your website, engage customers and reach out to new leads.
In this article, we are going to discuss some interesting tips on how you can perform relevant keyword research. Our digital marketing process is a bit unique but with our keyword research practices, you can create smarter strategies and better implementations.
Wondering how you can make the most out of your SEO keyword research practices? Here’s how you can do it better than anyone else.
What is Keyword Research in SEO?
Keyword research is the process of identifying the most relevant words, phrases and topics related to your business in order for your audience to find you. By leveraging keyword research and targeting the right keywords that are relevant to customers’ search queries, you can drive more organic traffic to your website.
How To Do Keyword Research?
The key to successful keyword research is understanding who is your target audience and what you can do to put your business in front of more customers. It’s the idea of how you can gain more qualified leads and turn them into paying customers. So, let’s dive into the research process.
Why Keyword Research Is an Important Part of the SEO?
Keyword research is great for SEO practices because it helps you find what your target market is using as a keyword or a keyphrase to search for your product/service.
The idea of performing SEO is to give your website enough visibility. By optimizing your website or digital presence with high-volume keywords, you can easily put it in front of the target audience.
According to market research, most of the clicks for any business go to organic listings. And most of them are done by creating proper links for search engines to find out.
By performing proper keyword research, you can appear on top of the search engines, increase website traffic and capture more audience within no time.
Tips on How You Can Perform Proper Keyword Research and Take Your SEO to the Next Level
You Can Always Place Negative Keywords
While negative keywords are highly discouraged when you’re working with PPC marketing practices, they are always the best choice for SEO implementations.
Using negative keywords will help you limit the search results to only those that are relevant and helpful for your website. With proper keyword research, you can specify negative keywords to be added to the list, making sure that irrelevant content is not displayed when customers search for your product or services.
For example, you are selling something that offers a freemium model. Now using the word “free” as a positive keyword can bring in more leads, but it will also draw the attention of people who are not interested in purchasing your product.
However, if you use the same keyword as a negative keyword, it can take away this irrelevant traffic, and you can focus more on customers who are interested in your services.
You Can Leverage Localized Keywords in Your Strategy
Another great strategy to rank your business on top of the search results page is to focus on localized keywords and phrases in your keyword strategy.
Today, many small businesses and local buyers have multiple store locations all around the local vicinity. And if you want to capture more customers in your local area, you need to focus on localized keywords.
For example, if you are selling shoes online and you have a brick-and-mortar store located nearby and your average customer searches you up with a localized keyword combination like “online shoe store near me”, you can increase your chance of getting more organic clicks to your website.
By focusing on localized keywords, you can increase website visibility and capture more leads in no time.
Always Perform Competitor Research to Understand Which Keywords to Capitalize On
You can always perform competitor research to understand which keywords are working best for them.
By looking at the listings of your competitors and understanding which keywords are bringing them more organic traffic, you can create a better keyword strategy and capitalize on those keywords to get more customer attention.
By understanding the competition in your industry, you can easily improve your SEO strategies, find new ways to reach out to potential customers and take your business to the next level.
Taking Suggestions from Google Suggest is Never a Bad Thing
Taking ideas from Google Suggest is never a bad option.
Actually, it’s the best way to find out what people are interested in.
By using the Google Suggest tool, you can get access to hundreds of keyword ideas that can further be improved upon for SEO implementations.
These suggestions are based on data collected from customers and popular searches made by people over time. And thus, taking suggestions from Google Suggest can be a great way to create a better keyword research strategy and take your SEO to the next level.
All you have to do is:
- Begin with Putting Together a List of General Keywords
- Type These Keywords into the Google Search Toolbar
- See Where Search Engine Takes You & What Similar Keywords It Suggests
You Can Always Use Customer’s Common Questions!
You can always use the common questions which average customer types in to search for a particular product or service. These questions can be used in your keyword research strategy to find the best possible keywords for SEO implementation.
By understanding what people are asking most, you can come up with a list of questions that can be used as keywords for SEO implementations.
For example, if you are selling shoes online and customers usually ask “what type of shoes should I buy?”, you can use this phrase as a keyword or related keywords to promote your business on search engines.
By finding out customer questions, you can create better keyword strategies and take your SEO to the next level.
Keyword research is an important component of any digital business.
By using these tips, you can easily perform proper keyword research and increase website visibility within no time. So, go ahead and start improving your SEO strategies today!