Do you know that almost 76% of individuals who search up the Internet use smartphones to visit nearby business locations. Almost 28% of these individuals end up purchasing something.
Thanks to local search engine optimization and marketing, searching up relevant businesses in your neighborhood or city has become as easy as a breeze.
Local search marketing enables you to work on a strategy that can help you reach customers in your local area. It enables you to optimize websites for local search by including keywords and phrases relevant to your location, such as the city, state, or region you operate in.
You can also use local directories and local listings to help increase visibility in local search engine results pages (SERPs). Most SEO specialists create content focused on local events and topics to draw more attention from local customers for their businesses.
Are you willing to do the same? In this article, we are going to share some useful tips and tricks to help you conduct your research on local keywords & help you implement them.
So let’s get started.
What is Local Keyword Research?
Local keyword research is the process of identifying and analyzing relevant keywords for a specific geographic area that can be used to optimize content for local search engine results. It involves looking at what keywords are being used by people in a particular location, as well as the competition for those keywords. Local keyword research can help businesses target their audiences more effectively and ensure they are visible in local search engine results.
How to Effectively Conduct Local SEO Keyword Research?
We always hear marketers talk about local SEO keyword research and it feels like a challenging task; however, it’s pretty much the same as you would attempt keyword research on a normal niche. Today, we are going to share some useful tips and tricks which will make local keyword research a breeze for you!
Understanding Target Audience
The very first step is to understand your target audience. Do some research to get an understanding of your potential customer’s demographic – age, gender, location, and interests. This will help you create a persona of your ideal customer and tailor your content accordingly.
Researching Geographical Locations
To conduct local SEO keyword research, you need to focus on geographical locations. You need to research and find out the localities where your target audience is located and what they are searching for. Try to find out the most popular local areas, cities, and regions and then create your keyword list accordingly.
Finding Relevant Keywords
Once you have a clear idea of your target audience and geographical locations, you can start with finding relevant keywords. Start by using keyword research tools like Google Keyword Planner, Ubersuggest, etc. to generate your list of local keywords. You can also look for relevant keywords on forums and Q&A websites to get an even better understanding of what your target audience is actually looking for.
Analyzing Competitors
And let’s not forget to conduct local SEO keyword research to analyze your competitors. By analyzing your competitor’s keyword strategy, you can get a better understanding of what’s working for them and what’s not. This is a great way to gain an edge over your competitors and get ahead of the competition.
Optimizing Content
Once you have your list of keywords, the next step is to optimize your content for local SEO. Make sure to include your target keywords in the title, meta description, and content body. Remember, you need to create content that is relevant to your target audience and provides value. This will help you get better rankings in local search results.
How to Implement Local Keywords in Your Website Content?
Even though the trick is to conduct the keyword research for your specific niche and identify a primary key term, the magic lies in how effectively you place it.
Let’s find out which areas of the content are necessary to optimize with the required keyword.
Using Target Keyword in the Title Tag
By using a keyword in the title tag, search engine algorithms are able to more accurately identify the page’s content and rank it higher in search engine results. Moreover, including the target keyword in the title tag also helps to attract more attention from potential customers and increases the chances of a website being clicked on.
Using Target Keyword in the Meta Description
Using a keyword or phrase in the meta description is a great way to attract attention to the page and to increase its visibility in search engine results. Meta descriptions are brief summaries of a page’s content, and they are shown in the SERPs (search engine result pages). By including the target keyword in the meta description, search engines are able to match the page content to the search query, increasing the chances that the page will be clicked on by potential customers.
Using Target Keyword in the Headers
Headers are HTML tags used to denote the start of a new section of content on a webpage. By including the target keyword in the header tags, search engine algorithms are able to more accurately identify the page’s content, and rank it higher in search engine results. By doing so, you can attract more attention from potential customers and increase the chances of a website to be clicked on.
Using Target Keyword in the Content
Using your local search term in the content of webpages is essential for both search engine optimization and for attracting potential customers. By including the target keyword in the content of a page, search engine algorithms are able to match the page’s content to the search query, increasing its visibility in the SERPs. Additionally, including the target keyword in the content helps to attract more attention from potential customers, as it helps to demonstrate that the page is relevant to their search query.
Concluding Thoughts
These are just some of the tips and tricks which you can use to effectively conduct local SEO keyword research.
Keep in mind that keyword research is an ongoing process and you need to continuously monitor and analyze the performance of your keywords.
With the right keyword research strategy, you can easily optimize your content for local search and get ahead of the competition.
At 90 Leads, we provide local SEO marketing for big and small businesses alike. Are you searching for a professional company to help you with your SEO marketing implementations?
Let’s talk.
