Today, eCommerce websites are considered some of the best , most profitable, and most reliable ways to make money. They are also becoming increasingly popular as more people are using the internet to buy and sell goods of all kinds. However, starting up your own ecommerce store is not as straightforward as it may seem, and there are a lot of elements that must be considered before diving in headfirst.
The right elements of your eCommerce store can make customers feel comfortable and safe while shopping, leading to a better overall experience and more purchases. Here, we’ve compiled some of the essential elements you should consider when setting up an eCommerce store.
1. Design & User Experience
Creating a visually appealing website is key to enticing customers and keeping them engaged. Make sure that the design of your website is modern, attractive and easy to navigate. The user experience should be seamless, with customers being able to quickly find products they want without having to search too much.
2. Secure Payments
To ensure that customers feel safe while shopping online, you need to make sure that their payment information is secure and protected. There are plenty of payment gateways which you can integrate at the back end of your eCommerce store; however, only a few are truly secure. You can choose anything from PayPal, Stripe, BlueSnap, Square, Amazon Pay or anything else.
3. Mobile-Friendly Website
More and more people are using smartphones to access the internet and make purchases, so you must create a mobile-friendly website. This means making sure that your website displays correctly on all types of devices from desktops to tablets and smartphones. With more than 99% of the entire global audience on mobile phones, it’s important to create responsive designs.
4. Highlight Featured Products
Make sure to highlight your featured products on the home page in order to draw customers’ attention to them. You can also create a blog and write articles related to your products; this will help build trust with customers and increase their loyalty. Also, it’s best to make sure that your e-store has perfect text with properly highlighted imagery and a complete color scheme.
These things will generate interest in your customers, and keep everything in coherence.
5. Easy Checkout Process
The checkout process should be as easy and simple as possible. You should ensure that customers can easily fill out forms and make payments without any complications or technical issues. Consider adding a guest checkout option, which allows customers to purchase items without having to create an account.
6. Easy Navigation on Your Website
After all, you don’t want to create a website which makes it difficult for your customers to find the exact product which your customer requires. It can take a great deal of their precious time and in turn, you can easily lose a potential customer. You should also ensure that your customers can easily filter products by size, price, and other criteria to quickly find the items they need.
7. Offer Discounts & Promotions
Discounts and promotions are an effective way to draw customers in and encourage them to buy from your store. Consider offering special discounts for customers who sign up for your newsletter or make their first purchase. You can also offer discount codes and coupons to reward customers for their loyalty.
8. Website Security
There are several ecommerce vendors which ask for personal information such as banking details, addresses, mobile numbers and addresses and as a result, website security should be of utmost importance. Make sure that your website is secure, and implement an SSL (Secure Sockets Layer) certificate to protect the personal data of customers.
9. E-commerce Platform Speed Optimization
The speed of website loading is essential for any eCommerce business, as customers often get frustrated when websites take too long to load. Make sure that your website is optimized for mobile devices and works quickly to keep shoppers engaged. By taking care of speed optimization of these pages, you can ensure better performance of your eCommerce website.
10. Post-Sale Service & Support
You should provide support for your customers after they have purchased a product. This could include providing advice on installation, fixing any technical issues they may have and offering refunds or discounts if necessary.
These are some of the essential elements which you need to consider when setting up an eCommerce store. It’s important to make sure that your online store looks attractive and offers a pleasant experience to the customer. It’s also important to ensure that your website has easy navigation and a checkout process, as it will all contribute to the success of your store. Additionally, offering discounts and promotions and post-sale service are important for keeping customers engaged. Making sure that your website is secure & fast is also essential for keeping customers happy.
By following these tips, you can create a fascinating eCommerce store that will draw customers in and make them stay.
Are you looking to create a thrilling ecommerce experience for your customers? 90 Leads specializes in creating stunning ecommerce stores that attract customers and help you grow your business. Contact us today to get started on your project.