Unlocking SEO Success: The Power of Link Building and Technical Auditing with 90 Leads

In the world of SEO, there are two critically important aspects to any optimization campaign; those being link building and technical auditing. Not only do these elements help your website to rank higher on search engine results pages (SERPs), but they also directly influence organic traffic, which in-turn increases overall online visibility. Unfortunately, they’re not easy to perfect and most businesses just can’t seem to get them right.

That’s where we here at 90 Leads come into play. With our expertise and already-proven strategies surrounding both link building and technical SEO audits, we can automatically harness said power within your site en route SEO dominance.

In this blog post, we’ll go in-depth on why link building and technical auditing is so important to your overall SEO strategy and how 90Leads can take that off of your plate to increase your online presence.

Why Link Building Matters for SEO Success

Let’s begin with link building – one of the top-ranking factors in Google’s algorithm. If you’re new to SEO, you may be wondering: ‘what is link building and why is it important?’

In essence, link building refers to the practice of getting backlinks (links from other websites to yours). These backlinks essentially serve as “votes of confidence” from search engines perspective. When reputable web pages link to your content, Google and other search engines see this as a positive indication that your content is worth linking and sharing because it is relevant, valuable and trustworthy.

But, not all backlinks are created equal. Google doesn’t read the number of links pointing to your site. It also reads the quality and relevance of those backlinks. For example, a link from a high authority industry related website will be much more powerful then a link from just some low authority unrelated site.

How 90Leads Excels in Link Building

We know that more than ever, link building is all about tactics, not volume, we have a process to make sure your site gets high quality links that increase your rankings not drop them!

  • Guest Posting: We obtain opportunities for your business to write posts for other relevant blogs. This not only yields high quality backlinks but also in more exposure and direct access to relevant traffic.
  • Content Marketing: We produce unique, valuable and shareable content (infographics, link bait research reports or guest posts) that will reflect your brand and website as an authority.
  • Influencer Outreach: We have relationships with top influencers and can work to get mention of your website to get a backlink.
  • Broken Link Building: We find broken links on reputable sites and let them know about your content that could replace the broken link, which in turn, earns you a quality backlink.

Link building is a strategy that you must adopt for the long haul. If done appropriately, this practice can help you improve your search engine rankings and drive organic traffic to your website in a relatively short span of time.

The Importance of Technical Auditing in SEO

Now, let us talk about technical SEO. Most people concentrate on content and backlinks and underestimate the impact of technical SEO on increasing your website performance. Technically optimized websites are easier for search engines to crawl, index and rank.

A technical audit is a detailed review of the technological implementation of your website with an objective to discover potential issues that prevent search engines from reaching good quality content.

Key Technical SEO Issues We Address at 90 Leads

During a technical audit we analyze your entire website to make sure it’s optimized for search engines and users, here are some of the main issues we look at:

  • Page Speed Optimization: Users and search engines dislike slow websites. Google has officially announced that Page speed is a ranking signal, it means if your website loads slowly you will rank lower on the search results because Google wants to give users the best possible experience and no user likes a slow website. We optimize images and code, make use of browser caching, reduce unneeded scripts etc.
  • Mobile Friendliness: More than 60% of internet searches are conducted from mobile devices so making sure your website is mobile optimized is crucial for online success. In fact, In 2018 Google Introduced Mobile first indexing which means that if your site is not mobile friendly it will NEVER show up in mobile searches at all. Our developers ensure that you don’t lose any clients due to poor compatibility with their device.
  • Crawlability and Indexability: Google can’t rank your site if it can’t crawl and index your pages. We find and fix any crawl errors (such as broken links or redirect loops) that could prevent Googlebot from easily accessing your content, and make sure that Google is able to index all of your most important pages.
  • Duplicate Content: Duplicate content can be interpreted as a sign of low quality to the algorithms used by search engines to rank your site. We find any duplicate content on your site, and usually resolve this with either canonical tags or 301 redirects, whether they are internal or external (i.e., on other sites).
  • XML Sitemap and Robots.txt Optimization: We’ll optimize your XML sitemap so that search engines can easily find all of the important pages on your website. We’ll also review your robots.txt file to make sure it’s not blocking any important content from being crawled.
  • SSL & Security: Google favors secure websites; SSL is now a ranking factor. We’ll make sure your website is secure by implementing HTTPS and fixing any security vulnerabilities.

How Link Building and Technical Auditing Work Together

It may seem like link building and technical SEO are two distinct components, well, not really. A website may have high-quality backlinks but if the technical optimization isn’t that great then it will fail to rank. Similarly, a technically flawless website might not be able to reach its full potential without a strong backlink profile.

  • Link building brings external authority to your website. It signals to Google that your website is a quality, trustworthy source of information.
  • Technical SEO makes sure Google can read and understand your content!

When done right, both of them help each other increase your rankings in search and drive more traffic to your site organically.

Conclusion

Link building and technical auditing are both crucial elements of a successful SEO strategy, and 90Leads utilizes both of these powerful techniques to help your website rank higher, bring in more organic traffic, and improve overall website performance. If you’re ready to take your website to the next level, 90Leads can help get you there.

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