At 90 Leads, we know that getting more website traffic is only the first half of the battle-it’s having that increased traffic translate into real business results (more sales, more engagement and/or more lead conversion) that really matters. We’ve developed a data-driven SEO approach over the past decade plus to not just increase organic growth, but directly lift conversions to the highest levels in our client’s history.
Today, we’ll show you exactly what 90Leads is doing to drive higher conversions with advanced-SEO for any sized businesses.
Comprehensive SEO Audits for Conversion-Focused Optimization
Before we make any changes, the first thing we do is conduct a detailed technical SEO audit. Our audits go through your website with a fine-toothed comb, and we’ll identify and fix any issues that could negatively impact user experience and conversions.
Key Audit Areas:
Site Speed & Performance:
Our Technical SEO team reviews opportunities to increase the speed of your site, including optimizing images, reducing server response time and leveraging browser caching.
Slow-loading pages cause users to bounce and ultimately will impact conversions.Creative Description: (keep below 160 characters):
UX & Conversion Paths: Our SEO audits are conducted with the lens of your users in mind. We’ll do an analysis to see how easy it is for people to navigate your website and find what they are looking for. If we can’t explain what your website is about within a few seconds of landing on your website, then it’s back to the drawing board.
Advanced Keyword Research to Attract the Right Audience
One of the most important parts of any SEO strategy – and the part that takes the most time – is keyword research.
When you work with 90 Digital, we don’t just dive in at the deep end and try to get you traffic using generic, high-volume keywords that suit your business sector.
We dig deeper than that. We identify short-tail and long-tail keywords based upon your own goals. Then we gear our content strategy to target those keywords specifically, whether you want to dominate local search queries around a given location or if you want to attract targeted visitors from very specific niches within your industry.
Key Benefits of Our Keyword Research:
Increased Relevance: We’ll target keywords that bring visitors with high engagement and conversion potential so you get more targeted traffic.
Better Ranking Opportunities: We help you rank higher in search results for high-traffic, low-competition keywords with high conversion potential.
Optimized Content Strategy: Our keyword research drives the creation of SEO-optimized, high-quality content that meets your audience’s specific search intent.
On-Page Optimization for Higher Engagement and Conversions
After we’ve identified the right keywords, we ensure your website is optimized to be found for those terms. First, we use our findings about what type of content is best for each keyword; then we make sure the content on your site is in line with your SEO goals and strategy.
Key On-Page Optimization Tactics
Title Tags & Meta Descriptions: The very first thing users see in search results, so we make them informative and also intriguing to make users click with actionable verbiage.
Content Structure: We create scannable content using good subheadings, short paragraphs, bullets etc. so that users don’t leave your page reading a big block of text and clicking on your calls to actions (CTAs).
Internal Linking: We link your pages with right anchor texts from within the content to another related posts and pages of yours to keep users engaged on your site for longer and make plus increase conversionU.
Clear Calls to Action (CTAs): We make sure that every page has clear and compelling CTAs that drive users to the next stage of their customer journey, whether that’s filling out a form, signing up for a newsletter or making a purchase. Well Placed CTAs can have a huge impact on your conversion rates.
4. Link Building for Improved Authority and Visibility
We know that high quality backlinks are an important part of increasing your website’s authority and ranking you higher in search results. We do this by acquiring high quality, relevant and authoritative links within your industry.
How Our Link Building Strategy Helps with Conversions:
Improved Trust & Authority: If you have high authority backlinks from trusted sources, Google will see this as a vote of confidence and therefore add trust to your website. This means the more trust your site has the higher conversions you will make.
Better Search Rankings: High-quality backlinks are one of the strongest ranking factors in SEO. As your rankings improve, more organic traffic flows to your site, leading to more potential conversions.
Targeted Referral Traffic: Links from relevant, authoritative sites bring targeted traffic—visitors who are already interested in your industry or niche, making them more likely to convert once they arrive at your site.
Local SEO to Capture Nearby Customers
For businesses looking to unlock the power of their physical locations or a strong local presence, local seo is a must at driving visibility and conversions.Having a location based agency like 90Leads in your corner ensures you show up when people are searching for you locally.
Key Local SEO Tactics:
Google My Business Optimization: We optimize your Google my business profile, providing all the necessary information about your business like location, hours of operation and services. We also get customer reviews to build more credibility and engagement.
Local Citations: We create consistent local citations (mentions of your business name, address, and phone number) on different directories to help improve local rankings.
Location-Specific Keywords:
We’ll help you target your city or local area by optimizing your web pages with keywords that contain geo-specific terms, or by targeting customers looking for services in a certain city or county.
Ongoing SEO Monitoring and Adjustment
Record-breaking conversions don’t happen once. It happens through a process of continual optimization. That’s why 90Leads provides ongoing SEO monitoring and analytics to help you improve your results every single month.
We use state-of-the-art tools to track important metrics like:
- Traffic Sources
- Bounce Rate
- Conversion rate
- Keyword rankings
- User Behavior on Site
Conclusion
At 90 Leads, we don’t just aim at getting more traffic to your site, but also to help you convert that traffic into meaningful leads. We use expert SEO tactics like full-funnel audits, in-depth keyword research, on-page optimization and quality backlink building to deliver record-breaking results for businesses of all size.
