In today’s digital landscape, businesses need more than just a website to attract customers – they need a strategic approach to search engine optimization (SEO) that drives measurable growth. 90Leads specializes in helping businesses scale online, and one of the most critical components of our success is advanced keyword research.
Keyword research isn’t just about finding popular search terms; it’s about identifying opportunities, understanding intent, and strategically positioning businesses in front of the right audience. In this blog, we’ll walk you through how we use advanced keyword research to create winning strategies that lead to real results for our clients.
The Role of Keyword Research in Digital Growth
Many businesses underestimate the power of keyword research. They either target the wrong keywords (too broad, too competitive, or irrelevant to their audience) or fail to optimize their content around the right search terms.
90Leads takes a data-driven approach to keyword research, ensuring that every keyword we target aligns with:
✅ User intent – Are people searching for information, services, or products?
✅ Search volume – How many people are searching for a given keyword monthly?
✅ Keyword competition – How difficult is it to rank for this term?
✅ Commercial value – Does this keyword have the potential to generate leads and sales?
By addressing these factors, we ensure that our clients’ websites attract highly relevant traffic – not just visitors, but potential customers ready to engage.
Our Advanced Keyword Research Process
We don’t just scratch the surface when it comes to keyword research. Our team follows a systematic, in-depth approach to uncover the best opportunities for growth.
1. Understanding the Client’s Goals & Industry
Every business is different. That’s why we start with an in-depth consultation to understand our clients:
✔️ Target audience
✔️ Business goals
✔️ Competitive landscape
✔️ Existing SEO strategy
This foundation helps us tailor our keyword research specifically to their industry and objectives.
2. Using Cutting-Edge Keyword Research Tools
We leverage industry-leading tools such as Ahrefs, SEMrush, Google Keyword Planner, and Surfer SEO to find high-value keywords. But we don’t just rely on raw data – we analyze trends, competitor rankings, and search behavior to ensure we pick keywords with the most potential.
We categorize keywords into three main types:
- Short-Tail Keywords – Broad, high-search-volume terms (e.g., “SEO services”)
- Long-Tail Keywords – More specific, lower-competition terms (e.g., “best SEO services for startups”)
- Latent Semantic Indexing (LSI) Keywords – Related terms that help search engines understand the context of content (e.g., “SEO ranking factors,” “link-building techniques”)
This multi-layered approach ensures we target both high-traffic and conversion-friendly keywords.
3. Competitor Analysis – Learning from the Best
One of the most powerful tactics we use is analyzing what’s already working for competitors. We identify:
- Which keywords do their top pages rank for
- Where they get the most organic traffic
- Gaps in their strategy that we can capitalize on
By reverse-engineering their successes (and avoiding their mistakes), we create a smarter, more effective keyword strategy that gives our clients a competitive edge.
4. Mapping Keywords to the Right Content
Once we’ve gathered the best keyword opportunities, we map them to specific pages, blog posts, service pages, and landing pages.
For example:
- High-intent, commercial keywords (e.g., “buy organic skin care products online”) → Product & service pages
- Informational keywords (e.g., “how to choose organic skincare”) → Blog posts & guides
- Local keywords (e.g., “best SEO agency in New York”) → Local landing pages & Google My Business optimization
This ensures that every keyword is strategically placed where it has the highest chance of conversion.
5. Content Optimization for Maximum Impact
Great keywords need great content to rank well. That’s why we optimize every piece of content using:
- SEO-friendly headlines & subheadings
- Engaging, value-driven content
- Strategic keyword placement (without stuffing!)
- Internal linking to boost authority
- Multimedia elements (images, videos, infographics)
Our goal is to create content that not only ranks but also engages and converts visitors into loyal customers.
Results: Turning Strategy into Real Growth
Our advanced keyword research and SEO strategies have helped businesses:
✔️ Increase organic traffic by 200%+ within months
✔️ Rank in Google’s top 3 results for high-intent keywords
✔️ Boost conversions & lead generation through targeted search traffic
✔️ Outperform competitors by dominating search rankings
For instance, one of our clients in the health & wellness industry struggled to attract online traffic. After implementing our keyword-driven content and SEO strategy, their website traffic tripled within six months, and their sales skyrocketed by 150%.
This is the power of data-driven keyword research combined with expert SEO execution.
Why Choose 90Leads?
90Leads doesn’t just chase rankings – we deliver growth. Our approach is based on real insights, proven strategies, and a commitment to our clients’ success.
When you work with us, you get:
✅ Customized SEO strategies customized to your business
✅ Advanced keyword research & competitor analysis
✅ High-quality, conversion-focused content
✅ Continuous optimization & performance tracking
Whether you’re a startup looking to build your online presence or an established business ready to scale, our expertise in keyword research and SEO can take your brand to the next level.
Let’s Get You to the Top of Google!
Ready to dominate search rankings and drive more leads? Let 90Leads craft a data-driven SEO strategy that fuels your growth.
📩 Get in touch today to schedule a consultation and see how we can help you achieve your digital marketing goals!
